SEQUENCE

Free tool · no sign-up

How much are missed leads costing you?

Multiply the leads you get each month by the share that never get a follow-up, then by your close rate and your average sale: that's the revenue walking away every month. A CRM that logs every lead, answers instantly and keeps following up is built to catch that money, and this calculator shows how much of it is on the table for your business.

Calls, forms, DMs, walk-ins, referrals.
Missed calls, forms answered days later, quotes nobody chased.
Instant text-back, reminders, a pipeline that shows who's waiting.
Leads missed / month18
Lost / month$5,400
Revenue leaking out every year$64,800
What a CRM that follows up could win back, per year$25,920
That's the money a CRM with automatic follow-up is built to catch: every lead logged, answered fast, and chased until it's a yes or a no.
Want to see where your leads are slipping?

We'll email you this result, then show you exactly where in your process leads are going cold.

How it's calculated

  1. 1Missed leads a month = leads a month × the share that never get a follow-up.
  2. 2Lost a month = missed leads × close rate × average sale.
  3. 3Lost a year = lost a month × 12.
  4. 4Could win back a year = lost a year × the share of missed leads automatic follow-up would reach.

Want it built for you?

  • Custom CRM →

    Pipeline, clients, proposals, invoices and contracts in one admin you own. No monthly seat fees.

  • Speed-to-lead →

    Every lead gets an instant reply and follow-ups until it's a yes or a no.

Start a Project

Questions

What counts as a missed lead?

Any inquiry nobody followed up on: a missed call with no callback, a form answered days later, a quote nobody chased, a DM left on read.

How does a CRM recover missed leads?

By making sure nothing depends on someone remembering: every call, form and message lands in one pipeline, gets an instant reply, and gets reminders until it's a yes or a no.

Do I need a custom CRM or an off-the-shelf one?

Off-the-shelf works when your process fits it. A custom CRM is worth it when you're paying for several tools that don't talk to each other, or bending your process to fit software.

More free tools

Ad results calculator

Put in your budget and your numbers. See the leads, customers, revenue and payback a month of ads could bring in.

Ad budget splitter

Enter a monthly budget. See how to spread it across Facebook, Instagram, Google and TikTok without spreading it too thin.

See your ad

Type your headline and add a photo. See the same ad on Facebook, Instagram, TikTok, Google and YouTube.